Consent Form

Please read and acknowledge consent before advancing to screening form. Please read the information to follow carefully; it will outline what participation in the study will require and potential risks, allowing you to make an informed decision regarding whether to participate in the study. 

1. You are invited to participate in a research study. The purpose of this research is to explore the determinants of AI Orientation in a firm. Through qualitative interviews with senior leaders, the study seeks to identify key determinants of AI Orientation in a firm. 

2. Your participation will involve a 45-60 minute interview conducted and recorded using Zoom technology. You can either use the video-conferencing feature or the phone-call feature of Zoom. During the interview, we will discuss your experiences influencing your firm's AI initiatives. We will ask you to describe the challenges and best practices that you faced as you have advanced the AI orientation of your firm.

3. There is a loss of confidentiality risk associated with this research. This risk will be minimized by

• We will keep your name, company name, your supervisor’s name, and all other identifying info private. We will replace them with pseudonyms.
• When we report the results of the study, we will use quotations from your interview, but your identity will not be revealed. We will use pseudonyms only.
• The recording of interview will be stored on a UMSL-approved, secure, password-protected server. We will keep the recording until the study has been completed and then we will delete the recording. 

4. There are no direct benefits for you participating in this study

5.  Your participation is voluntary and you may choose not to participate in this research study or withdraw your consent at any time. You will NOT be penalized in any way should you choose not to participate or withdraw.

6. We will do everything we can to protect your privacy. As part of this effort, your identity will not be revealed in any publication that may result from this study. In rare instances, a researcher's study must undergo an audit or program evaluation by an oversight agency (such as the Office for Human Research Protection) that would lead to disclosure of your data as well as any other information collected by the researcher. 

7. If you have any questions or concerns regarding this study, or if any problems arise, you may call the Principal Investigator, Sreelakshmy Geethakumari at 657-226-9951 or Faculty Advisor, Dr. Joseph Rottman, at 314-516-6286. You may also ask questions or state concerns regarding your rights as a research participant to the University of Missouri–St. Louis Office of Research Compliance, at 314-516-5972 or irb@umsl.edu.