Thank you for your interest in exploring our research question
What are the determinants of AI Orientation in organizations?
What is AI Orientation and Why is it important?
AI Orientation is defined as a firm’s overall strategic direction and goals associated with introducing and applying AI technology (Li et al., 2021). This allows AI systems to analyze data and make autonomous decisions (Davenport et al., 2020). Firms with the right strategic AI orientation have fully modernized, AI-led processes and can achieve 2.5x higher revenue growth, 2.4x greater productivity according to recent studies. (Accenture Report, 2024).
Given the strategic importance of AI in firms today, it is essential to consider AI as a strategic orientation and understand the determinants in detail. Strategic orientations are valuable, intangible organizational capabilities that are inimitable and, therefore, provide a sustained competitive advantage.
Our Research Study
The purpose of this research is to explore the determinants of AI Orientation in organizations. We plan to perform a qualitative analysis to conduct this study. Specifically, we aim to examine the experiential nuances firms encounter in their AI journey through in-depth interviews with senior leaders influencing AI-related decisions. These experiences could span across leadership influence, AI capability & scalability, enterprise alignment & AI governance and organizational learning. For a complete list of relevant definitions for this research study, please click below.
How can you help?
We seek interview participation from senior leaders with direct influence on AI-related decisions within their organizations. We are specifically interested in your experience around the impact of leadership influence, AI capability & scalability, enterprise alignment & AI governance and organizational learning on your firm's AI journey.
To qualify, you must meet the following criteria:
- You are a senior leader in a US-based public or privately held firm with direct influence on AI-related decisions (as strategy, recommendations, technical/value/people suggestions) in your firm.
- You have a minimum of 10 years of work experience in the United States
- Your company has at least 100 employees.
Please click the link below, review the information to determine if you are comfortable participating, and complete the form so that the researcher can contact you to get your interview scheduled. If you have any questions or concerns, feel free to reach out to the researcher at sreelakshmy.geethakumari@umsl.edu.